Jul–Dec 2025 vs 2024 · fictional company
Is every marketing dollar buying growth we would not have had anyway — and are we keeping the customers it buys?
Fictional data for demonstration purposes: Aveline Active, its competitors, creators and figures do not exist; ad platforms and retail events are real names used as channel labels. Benchmarks cited: Core Web Vitals “good” thresholds at the 75th percentile (LCP ≤ 2.5 s, INP ≤ 200 ms, CLS ≤ 0.1; web.dev) and Gmail’s bulk-sender spam-rate limit (keep below 0.3%, Google, Feb 2024). Targets, the marketing-mix model and the earned media value formula are demo assumptions. Built with the Next Gen Dashboards methodology.