Why analytics investments underdeliver
Most reporting fails because it starts with available data rather than the decision at hand. Across 20 industries, this methodology demonstrates how to define KPI ownership, set clear thresholds, and choose visualizations that directly support operational decisions. Five recurring gaps explain the shortfall; each is addressed in a specific phase.
The methodology in two linked loops
Every dashboard presented here follows the same disciplined approach. The first loop (1 → 2 → 3) translates decisions into a measurable analytics product; the second (3 → 4 → 5) validates adoption, quantifies the value realized and feeds the lessons back into design. Select a phase for the full detail.
One structure across every dashboard
Every view follows the same decision path — alarm (what is off target?), analysis (where, and why?) and decision (what action follows?). Five conventions apply throughout, so that a reader who knows one dashboard can read them all.
The methodology by industry
Each case models a fictional company in a realistic U.S. context: the current period against the prior year, indicators measured against targets and industry benchmarks, and embedded scenarios for analysis.
The NGD Methodology
A reference covering our point of view, each phase with its deliverables and exit criteria, the supporting toolkits, the delivery model, the ROI framework and the supporting evidence. Available as a document, a presentation or a PDF.
Open the methodology